Website design and improvement

A great website for your business starts with a clear plan.

I help businesses create, improve, and maintain websites that support inquiries, bookings, trust, and day-to-day operations.

I also look at the surrounding pieces that affect results: contact forms, booking flows, analytics, follow-up, maintenance, and integrations.

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Fillipe Montenegro

Hi, I’m Fillipe Montenegro. I’ve worked with websites, web systems, integrations, and business tools for over 15 years.

My goal is simple: understand what your business needs, explain the options clearly, and help you build or improve a website that actually supports your day-to-day work.

Why it matters

Your website should make the next step clear.

A business website should quickly explain what you offer, build trust, and make it easy for visitors to contact you, book, request a quote, or take the next step.

Unclear message

Visitors should quickly understand what you offer, who you help, and what to do next.

Weak contact flow

Forms, buttons, booking links, and calls to action should reduce friction instead of adding it.

Missing measurement

If tracking is not set up, it is hard to know what is working and what should be improved.

Strategy Call

Let’s get your project started.

Use this form to request a short strategy call. I will ask about your business, your goals, your current website, and what level of investment makes sense.

Process

A simple process before building anything.

Before recommending a scope, I first try to understand what the business actually needs.

1

Understand the goal

We look at what the business offers, who it serves, and what the website needs to help with.

2

Review the current situation

If there is already a website, I review clarity, contact flow, mobile experience, speed, SEO basics, tracking, and maintenance needs.

3

Build, improve, or maintain

Once the plan is clear, I can build a new website, improve the current one, fix technical issues, or help maintain it over time.

What I help with

Website work connected to real business goals.

New websites

For businesses that need a clear, professional site from the start.

Website redesigns

For businesses with an existing site that feels outdated, unclear, slow, or hard to turn into leads.

Website maintenance

For businesses that need hosting, SSL, backups, updates, monitoring, and ongoing care.

Lead and booking flow

For businesses that need better forms, calls to action, calendar booking, contact paths, or follow-up.

SEO and content structure

For businesses that need clearer pages, better titles, service pages, location pages, or blog structure.

Integrations and tracking

For businesses that need analytics, forms, CRMs, booking tools, newsletters, APIs, or other systems connected.

The setup should fit the business.

Some businesses need a simple website. Others need a content dashboard, e-commerce, booking tools, marketing tools, or custom functionality. I recommend the simplest setup that fits the goal instead of forcing every project into the same approach.

How I work

Direct, practical website work.

You work directly with the person reviewing, planning, building, and maintaining the website. The goal is clear communication, practical recommendations, and a site that supports the business.

Direct communication

You work directly with me, not through layers of account managers.

Clear recommendations

I explain what should be fixed, what can wait, and what approach makes sense.

Practical execution

I focus on useful improvements: clarity, speed, contact flow, tracking, maintenance, and reliability.

Website review

What I look for first.

  • Is the offer clear within a few seconds?
  • Is the next step easy to find?
  • Does the page build enough trust?
  • Is the mobile version clean and usable?
  • Are forms and booking links working well?
  • Are basic SEO titles and headings in place?
  • Is tracking installed?
  • Is the site maintainable after launch?
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Fit

Start with a clear scope.

Projects vary depending on whether the business needs a new website, a redesign, maintenance, integrations, or custom functionality. The first call is used to understand the goal and recommend a practical next step.

Focused website projects start around USD $500-$1,000 setup, with monthly care options available. Larger redesigns, integrations, and custom systems are scoped separately.

Need a better website plan?

Tell me what you need and I will help you figure out the next practical step.

Request a strategy call